Billboard (2007)
Single channel video, stereo.
Digitized archive film, text, synthesized sound, animation.
A monotonous snare drum riff drives this composition. With each drum roll words fly and tumble onto the screen, then exit. A man in neon outline eats ravenously, constantly. The rhetoric of Billboard is that of mass advertising, vaudeville, and TV situation comedy. It's a sales piece, designed first and foremost to simply get and hold the attention of the audience. What it's selling is a message with several possible interpretations.
